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eBay DATE OF ** ORIGINAL ** INSERT PHOTO / COVER / PRINT: 1934 CITY / TOWN-STATE: DETAILS: PRE-PROHIBITION SUPPLIES ARTICLE – National Distillers’s product line includes Gilbey’s gin, polyethylene, titanium, and blankets. Although National Distillers operates as unlikely a mixture of businesses as found in the United States, the company is quite successful. At present, the company’s energy products make up a large portion of its total sales. National Distillers began operating in 1887 as the Distillers and Cattle Feeders Trust, popularly known as the Whiskey Trust. The link between cattle feed and whiskey came from the fact that the sour-mash grain residue left over from distillation was fed to cows. At first, the trust consisted of 65 southern and midwestern distilleries which were supposed to abide by production quotas and price guidelines. The trust agreement was legally unenforceable, however, and recalcitrant members (and competitors) were controlled by intimidation. Due to its habit of purchasing independent distillers only to close them, National Distillers and Cattle Feeders was exposed to anti-trust suits. After 1895 the Trust was broken into autonomous units, but it remerged once again in 1899. After the turn of the century, however, independent distillers were able to successfully compete with the Whiskey Trust, now officially known as Distiller’s Securities. Until Prohibition most of the alcohol consumed within the United States was in the form of whiskey, so the market was very large. Almost all the whiskey sold was blended with neutral spirits, which are even less expensive to make than whiskey, but the trust left the profitable business of blending, bottling, and distribution to other companies. Consequently National Distillers’s profits began to decline. Dividends, which were reported at five dollars in 1902, were negligible in 1913. World War I temporarily revived Distiller’s Securities when the company turned to the manufacture of industrial alcohol. However, prohibition, originally a temporary measure designed to conserve grain and glass, proved politically popular. As a result, prohibition was made law in 1919. Soon afterwards, Distiller’s Securities changed its name to the U.S. Food Products Company and began dealing in yeast, vinegar and cereal products. In 1921 the market for these products was overcrowded, and the company was put into receivership. The banks that provided the financial resources for U.S. Food Products called in the engineering firm of Sanderson & Porter to decide whether the company should be recapitalized or dismantled. The firm voted to continue operation of the company and installed junior partner Seton Porter as president. Porter changed the name of U.S. Food Products to National Distillers and directed it toward making medicinal alcohol, yeast and maraschino cherries. National was close to bankruptcy again when it had the good fortune to be sued for 20 counts of patent infringement by Fleischmann, the yeast maker. Porter convinced Fleischmann that the lawsuit would generate unfavorable publicity for Fleischmann, and charmed the Fleischmann representative so much that the company not only suspended the lawsuit, but also offered to buy the yeast business for $250,000. After the representative’s generous offer, Porter reported that he felt “like hugging him.” Nevertheless, Porter refused the offer, even after it was raised to $1.5 million. When, after a few more months of watching National exploit Fleischmann’s patents, Fleischmann’s offer rose to $4 million, Porter finally acquiesed. The money from the sale of the yeast subsidiaries was used to reduce National Distillers’ debt and to buy 9 million gallons of pre-prohibition whiskey. Porter sensed that the repeal of prohibition was coming soon. In order to prepare his company for the repeal, and return to its original business, Porter first secured the help of Redmond & Company, a New York stockbroker. Having examined Porter’s books and having assured itself of Porter’s sound business practices, Redmond & Company began to promote National Distillers’ shares. With the money raised by the sale of this stock share, Porter began to amass almost half of all the pre-prohibition whiskey in the country. Porter knew there would be a three to four year period of time between the time the whiskey could legally be distilled and the time it would be ready for sale. Prohibition ended in December of 1933 and National reported $15 million worth of sales in that month alone. Not only had National acquired a large market share of the available whiskey, but it also owned 200 brand names and three of the seven legal distilleries in the country. Moreover, as the nation’s largest owner of aged whiskey, National was confronted with an important choice. It could either blend its aged whiskey with younger whiskey and sell it inexpensively, or it could cultivate a reputation for quality by selling its aged whiskey straight. Porter chose the latter course, and created a market for the company in the “bonded” whiskey market that it still occupies to this day. ARTIST: THEME: EXTRA INFO (TEXT & IMAGE): BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS…. WHEN FRAMED FOR DECOR USE. THESE INSERT PHOTO’S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO. HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO’S ARE UNIQUE IN THIS FORM. THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE. BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE. CONDITION: CLEAN, PERFECT FOR FRAMING AND DISPLAYING. ADVERT SIZE: SEE PHOTO – DIMENSIONS AT SIDES ARE SHOWN IN INCHES DESCRIPTION OF ITEM: A GREAT VINTAGE ORIGINAL B/W INSERT PHOTO. INSERT PHOTO’S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING. MARGINS ARE INCLUDED IN ADVERT SIZE. **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE. At ADVERTISINGSHOP (DIVISION OF BRANCHWATER BOOKS) we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINAL and 100% guaranteed — (we code all our items to insure authenticity) —- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend to you wonderful historic graphics of the past. PLEASE LOOK AT OUR PHOTO’S CLOSELY AS THEY ARE IMAGES OF THE PRODUCT BEING SOLD….. NOT STOCK PHOTO’S We ship via United States Postal Service. We have a 3 day handling time not including weekends or holidays. A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item: **Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer’s responsibility. Please check with your country’s customs office to determine what these additional costs will be prior to bidding/buying on items. These charges are normally collected by the shipping company or when you pick the item up, this is not an additional shipping charge. We do not mark merchandise values below value or mark items as GIFTS, US and International government laws prohibit this so please don’t ask us to. We are not responsible for shipping times to international buyer’s. Your country’s customs may hold the package for a month or more. **We pride ourselves on quality products, great service, accurate gradations and fast shipping.** YOUR AD WILL BE SHIPPED ROLLED IN A PROTEctive PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS (TAPED FOR EXTRA PROTECTION). –If you cannot give 5 star rating please contact us so we may attempt to remedy the problem, Thank you.– –Add ADVERTISINGSHOP to your seller favorite list today! We will be adding vintage and unusual advertising almost daily.– Please visit our EBAY STORE: to find more vintage collectibles. Just click on the BOOK below. Branchwater Books and Ephemera 31028 Powered by SixBit’s eCommerce Solution
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